DETROIT, MI. (LMTV) — The North American International Auto Show (NAIAS), also known as the Detroit Auto show, today announced it will move its reimagined indoor and outdoor show, originally planned for summer 2021, to Sept. 28 – Oct. 9, 2021. NAIAS officials say the show is teed up to be a global powerhouse of current product and next-generation mobility combined with immersive brand activations and product engagement for both the international media and the public.
NAIAS will remain a fall show going forward after the inaugural event in September 2021. Show dates have already been secured with TCF Center for the next three years. NAIAS organizers secured dates towards the end of the month, in part, to be mindful of the new IAA in Munich, which is scheduled for the first full week in September.
NAIAS officials also plan to expand the show’s marketing reach, drawing additional show visitors from beyond the region and state. The campaign will emphasize that consumers can preview all of the latest new cars and trucks headed to dealership showrooms while also enjoying Detroit and Michigan in the fall.
North said the September 2021 show will include the same memorable product experiences that were originally planned for the June show, including dynamic displays and experiential ride-and-drives. The NAIAS campus will include product and technology activations both inside TCF Center and throughout the city.
NAIAS will continue to host seven unique shows in one: Motor Bella, The Gallery, Press Preview, AutoMobili-D, Industry Preview, Charity Preview and Public Show.
Additionally, NAIAS is launching a new virtual thought leadership series, Q’d Up Mobility, that kicks off tomorrow. The monthly series will provide a glimpse into what the 2021 show has queued up for guests—an idea that was born out of tremendous interest and support after the cancelation of the 2020 show.
The 2021 show dates are available below:
Motor Bella: Sept. 24-26
The Gallery: Sept. 26
Press Preview: Sept. 28-29
AutoMobili-D: Sept. 28-30
Industry Preview: Sept. 29-30
Charity Preview: Oct. 1
Public Show: Oct. 2-9
